UP Campaign

Produced by pushtwentytwo in coordination with the RC Communication Services team. pushtwentytwo is a full-service marketing, advertising and communications firm located in Pontiac.

Goals:

  • Generate strong brand awareness and preference for Rochester College, especially among prospective CEL and traditional students
  • Utilize traditional media and digital media to educate and effectively reach the targeted audiences through branding and specific targeted campaigns
  • Develop direct marketing campaigns to increase awareness, pique interest and increase student enrollment
  • Create messaging and positioning to emphasize what sets RC apart from the competition

Description:

UP: Optimistic. Smart. Uplifting. This campaign is focused on delivering a positive message in a highly creative and engaging way, and addressing the needs and barriers many students have—not just their education and careers, but their lives in general. Through encouraging, challenging and active messaging, this campaign communicates Rochester College’s ability to not only help people move up in their careers with an amazing education, but to move up as individuals and as people with a strong Christian foundation.

BILLBOARDS  | RADIO  |  LANDING PAGES  | ONLINE | SOCIAL MEDIA  |  PRINT  |  WEBISODES

 

BILLBOARDS (Rochester, Clinton Township, Southfield and Flint)

 
 
 

 

RADIO (WDVD, WWJ, WYCD, WKQI)

LANDING PAGES

 

ONLINE ADVERTISING

 
 
 

 

SOCIAL MEDIA

 

PRINT COLLATERAL (posters, catalog, etc.)

 

WEBISODES