BS in Mass Communication, Specs Howard Program
The Bachelor of Science in Mass Communication degree completion program provides you with a unique educational opportunity through a partnership between Rochester College and Specs Howard School of Broadcast Arts.
This program incorporates the technical training in radio and/or video production provided by Specs Howard School of Broadcast Arts with in-depth explorations of theory and scholarship in media at Rochester College.
The curriculum is designed to help you expand your understanding of communication, and develop essential skills needed to succeed and advance within the media industry.
Students may choose a Mass Communication degree with a major in Public Relations or Broadcasting.
This program is offered at Specs Howard School of Broadcast Arts in Southfield.
Requirements for the BS in Mass Communication / Public Relations and Mass Communication / Broadcasting / Graphic Design
Fulfillment of degree requirements requires completion of the radio, video, or graphic arts design course at Specs Howard School of Broadcast Arts.
| Foundation Credit | 75 | |
|---|---|---|
| General Education Core | 25 | |
| Electives | 41 | |
| CIS 1103 Software Applications (or demonstrate proficiency) | 3 | |
| MED 2613 Introduction to Public Relations | 3 | |
| MED 2013 Introduction to Mass Communications | 3 | |
| Mass Communication / Broadcasting Major | 45 | |
| COM 2223 Public Speaking | 3 | |
| COM 3513 Small Group Communication | 3 | |
| COM 3533 Intercultural Communication | 3 | |
| COM 3013 Communication Theory | 3 | |
| MED 4323 PR Campaigns and Strategies | 3 | |
| MED 2513 Media Writing | 3 | |
| MKT 3533 Consumer Behavior | 3 | |
| MED 3003 Media and Society | 3 | |
| MKT 3542 Integrated Marketing Communication | 3 | |
| MED 3323 Research Methods in Media | 3 | |
| MED 3513 Public Relations Writing and Visual Design | 3 | |
| MED 4113 Media Law | 3 | |
| MED 4943 Media Ethics | 3 | |
| MKT 3513 Studies in Marketing | 3 | |
| REL 1013 Survey of Biblical Literature | 3 | |
| TOTAL FOR MASS COMMUNICATION / PUBLIC RELATIONS MAJOR | 120 | |
— — — — — — — — —
| Foundation Credit | 75 | |
|---|---|---|
| General Education Core | 25 | |
| Electives | 23 | |
| Production Core and Concentration (radio, video, or graphic arts) at Specs (students who take both radio and video will earn 36 semester hours) | 24 | |
| CIS 1103 Software Applications (or demonstrate proficiency) | 3 | |
| Mass Communication / Broadcasting Major | 45 | |
| COM 2223 Public Speaking | 3 | |
| COM 3513 Small Group Communication | 3 | |
| COM 3533 Intercultural Communication | 3 | |
| COM 4813 Senior Project (capstone course) | 3 | |
| MED 2013 Introduction to Mass Communication | 3 | |
| MED 2513 Media Writing | 3 | |
| MED 2613 Introduction to Public Relations | 3 | |
| MED 3003 Media and Society | 3 | |
| MED 3013 Media Theory | 3 | |
| MED 3323 Research Methods in Media | 3 | |
| MED 3513 Public Relations Writing and Visual Design | 3 | |
| MED 4113 Media Law | 3 | |
| MED 4943 Media Ethics | 3 | |
| MKT 3513 Studies in Marketing | 3 | |
| REL 1013 Survey of Biblical Literature | 3 | |
| TOTAL FOR MASS COMMUNICATION / BROADCASTING MAJOR | 120 | |