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BS in  Mass Communication | Public Relations

The public relations track prepares graduates for work as communication specialists with businesses and organizations. Students are taught how to be effective communicators for organizations, sharing positive stories and working to foster mutually beneficial relationships among social entities. This program prepares students to manage skillfully the many different tasks that a public relations professional handles, ranging from communication strategy, media relations, writing and designing news releases, newsletters and other publications to planning special events. Students who major in public relations take selected courses related to media, writing, marketing and communication. They also gain practical public relations experience in Public Relations Campaigns and Strategies class, where they develop and implement a PR plan and portfolio for a real-world client. Students also gain supervised field experience in a public relations internship.

RC’s mass communication/public relations degree is offered in variours formats and different locations to best meet your needs. Click on a tab below to view delivery options and degree plans.

  • Traditional (15-week semesters) • Daytime • Rochester
  • Accelerated • Evening • Southfiled campus

Traditional • Daytime (Rochester)

Traditional (15-week semesters) • Daytime 
Rochester, Main Campus

Requirements for the BS in Mass Communication/Public Relations, Rochester 
General Education Core46
Mass Communication Major30
Choose three one-hour workshops during your degree:

  • JRN 1101 Shield Media Workshop
  • JRN 1101 Shield Media Workshop
  • JRN 1101 Shield Media Workshop
 3
COM 3013 Communication Theory3
MED 2013 Introduction to Mass Communication3
JRN 2513 Media Writing3
MED 3003 Media and Society3
MED 3113 New Media Strategies3
MED 4113 Media Law3
MED 4893 Internship3
MED 4943 Media Ethics3
MED 4953HYB Media Seminar and Portfolio (capstone course)3
Public Relations Track24
PRN 2613 Introduction to Public Relations3
JRN 2723 Reporting & Interviewing3
JRN 2833 Digital Photography3
PRN 3513 Public Relations Writing and Visual Design3
PRN 4323 Public Relations Campaigns and Strategies3
MKT 2503 Principles of Marketing3
CHOOSE 3 HOURS FROM:

  • JRN 4313 Feature Writing OR
  • JRN 4333 Editorial Writing
3
COM 3533 Intercultural Communication3
Minor (recommended)18
Electives2-10
TOTAL FOR MASS COMMUNICATION MAJOR128

 Accelerated • Evening • (Southfield)

Accelerated • Evening 
Southfield – Specs campus

Requirements for the BS in Mass Communication/Public Relations
General Education Core25
Mass Communication Major54
BUS 3003 Business Communication3
COM 3013 Communication Theory3
COM 3533 Intercultural Communication3
JRN 2513 Media Writing3
LDR 3713 Leadership of Teams3
MED 2013 Introduction to Mass Communication3
MED 3003 Media and Society3
MED 3113 New Digital Strategies3
MED 4113 Media Law3
MED 4943 Media Ethics3
MED 4953HYB2 Media Seminar & Portfolio (capstone course)3
MRK 2503 Principles of Marketing3
MRK 3533 Consumer Behavior3
PRN 2613 Introduction to Public Relations3
PRN 3513 Public Relations Writing and Visual Design3
PRN 4323 Public Relations Campaigns & Strategies3
SEN 3003 Case Studies in Social Entrepreneurship3
REL 1003 Intro to Christian Faith3
Electives41
TOTAL FOR MASS COMMUNICATION/PUBLIC RELATIONS MAJOR120