Provides students with in-depth explorations of theory and scholarship in media, as well as a choice of a track in, Broadcasting, Graphic Design or, Public Relations.

Students pursuing the Bachelor of Science in Mass Communication with the Broadcasting or Graphic Design tracks at Rochester College will take coursework offered by Specs Howard School of Broadcast Arts as part of the curriculum requirements for that degree during either their sophomore or junior year. For broadcast majors, this component of the curriculum includes the Radio and Television Broadcasting course with either the radio or video concentration. Twenty-four semester hours will be awarded by Rochester College to the student for completion of this curriculum component.

Students may also pursue the Radio and Television Broadcasting course with both the radio and video concentrations, otherwise referred to as the Comprehensive Course. Thirty-six semester hours will be awarded by Rochester College to the student for completion of this curriculum component. For Graphic Design students, 24 hours will be awarded by Rochester College to the student for completion of this curriculum component, which includes one year of training through Specs Howard in the basics of print and web design utilizing Adobe Creative Suite.

Students must have approval from Rochester College’s business office no less than 15 days prior to enrollment in courses at Specs Howard. The student enrolled at Rochester College is allowed to apply for financial aid only through Rochester College, according to federal guidelines. However, students who have been admitted to Specs Howard School of Broadcast Arts are required to adhere to all conditions, policies, and rules of Specs Howard School.

Students pursuing the Public Relations track will complete all coursework at Rochester College.

Requirements for the BS Mass Communication
General Education Core 46
Mass Communication Major 30
COM 2223 Public Speaking 3
COM 3013 Communication Theory 3
MED 2013 Introduction to Mass Communication 3
MED 2513 Media Writing 3
MED 3003 Media and Society 3
MED 3113 New Media Strategies 3
MED 3323 Research Methods in Media 3
MED 4113 Media Law 3
MED 4893 Internship 3
MED 4943 Media Ethics 3
Choose one track: 24
Broadcasting Track (Specs Howard)
RTB 1116 Broadcasting I 6
RTB 1126 Broadcasting II 6
Choose one production emphasis:
RTB 1216 Radio Production I 6
RTB 1226 Radio Production II 6
or
RTB 1316 Video Production I 6
RTB 1326 Video Production II 6
Graphic Design Track (Specs Howard)
GFX 1114 Fundamentals of Design/Illustrator 4
GFX 1214 Perspectives of Design/InDesign 4
GFX 1314 Branding/Photoshop 4
GFX 1414 Flash/Dreamweaver/Package Design 4
GFX 1514 Web Design/Motion Graphics 4
GFX 1614 Portfolio Design/Compositing 4
Public Relations Track
COM 3513 Small Group Communication 3
COM 3533 Intercultural Communication 3
MED 2613 Introduction to Public Relations 3
MED 3513 Public Relations Writing and Visual Design 3
MED 4323 Public Relations Campaigns and Strategies 3
MKT 2503 Principles of Marketing 3
MKT 3533 Consumer Behavior 3
MKT 3543 Integrated Marketing 3
Minor (recommended) 18
Electives 10
TOTAL FOR MASS COMMUNICATION MAJOR 128

MINORS:

Media Minor—Requires 18 hours of MED courses.
Public Relations Minor—Requires MED 2513, 2613, 3513, 4323 and 6 additional hours of MED.