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BS in Mass Communication | Broadcasting

The Broadcasting track incorporates technical training in radio, video, or film production at our partner schools with in-depth explorations of theory and scholarship in media at Rochester College. The curriculum is designed to help students expand their understanding of communication and develop the essential skills needed to succeed and advance within the media industry. Broadcasting students also gain supervised field experience in a radio or television internship.

RC’s mass communication/broadcasting degree is offered in various formats and different locations to best meet your needs. Click on a tab below to view the delivery options and degree plans.

  • Traditional (15-week semesters) • Daytime • In affiliation with Specs Howard School of Media Arts
  • Accelerated • Evening • In affiliation with Specs Howard School of Media Arts
  • Accelerated • Evening • In affiliation with Mott Community College

 

Traditional • Daytime (Specs)
Traditional (15-week semesters) • Daytime
In affiliation with Specs Howard School of Media Arts

The Bachelor of Science in Mass Communication degree program provides you with a unique educational opportunity through a partnership between Rochester College and Specs Howard School of Media Arts.

The program incorporates training in Specs Broadcast Media Arts program with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered on our main campus in Rochester Hills and at Specs Howard School of Media Arts in Southfield.

Requirements for the BS in Mass Communication/Broadcasting, Specs Howard School of Media Arts
General Education Core46
Mass Communication Major30
CHOOSE THREE HOURS FROM THE FOLLOWING:

  • JRN 1101 Print Journalism
  • JRN 1201 Digital Journalism
  • JRN 1301 Broadcast Journalism
 3
COM 2223 Public Speaking3
COM 3013 Communication Theory3
MED 2013 Introduction to Mass Communication3
JRN 2513 Media Writing3
MED 3003 Media and Society3
MED 3113 New Media Strategies3
MED 3323 Research Methods in Media3
MED 4113 Media Law3
MED 4893 Internship3
MED 4943 Media Ethics3
Broadcasting Track (Specs Howard)
RTB 1116 Broadcasting I10.5
RTB 1126 Broadcasting II10
RTB 1136 Broadcasting III10.5
Total Broadcast Track Credit Hours31
Minor (recommended)18
Electives2-10
TOTAL FOR MASS COMMUNICATION MAJOR128

Accelerated • Evening (Specs)

Accelerated • Evening
In affiliation with Specs Howard School of Media Arts

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The Bachelor of Science in Mass Communication degree program provides you with a unique educational opportunity through a partnership between Rochester College and Specs Howard School of Media Arts.

The program incorporates training in Specs Broadcast Media Arts program with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered at Specs Howard School of Media Arts in Southfield.

Requirements for the BS in Mass Communication/Broadcasting, Specs Howard School of Media Arts | ACCELERATED
General Education Core25
Production Core & Concentration at Specs Howard24-36
Mass Communication Major45
BUS 3003 Business Communication3
COM 3013 Communication Theory3
COM 3533 Intercultural Communication3
MED 2013 Intro to Mass Communication3
MED 4953 Media Seminar and Portfolio (Capstone course)3
JRN 2513 Media Writing3
LDR 3713 Leadership of Teams3
MED 2013 Intro to Public Relations3
MED 3003 Media and Society3
MED 3113 New Media Strategies3
PRN 3513 Public Relations Writing and Visual Design3
MED 4113 Media Law3
MED 4943 Media Ethics3
MKT 2503 Principles of Marketing3
MKT 3533 Consumer Behavior3
REL 1001 Intro to Christian Faith3
SEN 3003 Case Studies in Social Entrepreneurship3
Electives12-20
TOTAL FOR MASS COMMUNICATION MAJOR120

Accelerated • Evening (Mott)

Accelerated • Evening
In affiliation with Mott Community College

Request Info

The Bachelor of Science in Mass Communication degree completion program provides you with a unique educational opportunity through a partnership between Rochester College and Mott Community College.

The program incorporates training in Mott’s Media Arts and Entertainment Technology (MAET), Graphic Design or Broadcasting Programs with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered at Mott’s University Center in Flint.

Students must complete the AAS at Mott prior to being admitted into our program.

Requirements for the BS in Mass Communication, Mott Community College | ACCELERATED
General Education Core25
A.A.S. in MAET, Graphic Design, or Communication Technology from Mott Community College
Electives (if necessary)
44
Mass Communication Major51
BUS 3003 Business Communication3
COM 3013 Communication Theory3
MED 2013 Introduction to Mass Communication3
JRN 2513 Media Writing3
LDR 3713 Leadership of Teams3
MED 3003 Media and Society3
MED 3113 New Media Strategies3
MED 4113 Media Law3
MED 4943 Media Ethics3
MED 4953 Media Seminar and Portfolio (Capstone)3
MKT 3533 Consumer Behavior3
MKT 3543 Integrated Marketing Communication3
PRN 2613 Introduction to Public Relations 3
PRN 3513 Public Relations Writing and Visual Design3
REL 1003 Intro to Christian Ministry3
SEN 3003 Case Studies for Social Entrepreneurship
TOTAL FOR MASS COMMUNICATION MAJOR120