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BS in Mass Communication | Broadcasting

The Broadcasting track incorporates technical training in radio, video, or film production at our partner schools with in-depth explorations of theory and scholarship in media at Rochester College. The curriculum is designed to help students expand their understanding of communication and develop the essential skills needed to succeed and advance within the media industry. Broadcasting students also gain supervised field experience in a radio or television internship.

RC’s mass communication/broadcasting degree is offered in various formats and different locations to best meet your needs. Click on a tab below to view the delivery options and degree plans.

  • Traditional (15-week semesters) • Daytime • In affiliation with Specs Howard School of Media Arts
  • Accelerated • Evening • In affiliation with Specs Howard School of Media Arts
  • Accelerated • Evening • In affiliation with Mott Community College

 

Traditional • Daytime (Specs)
Traditional (15-week semesters) • Daytime
In affiliation with Specs Howard School of Media Arts

The Bachelor of Science in Mass Communication degree program provides you with a unique educational opportunity through a partnership between Rochester College and Specs Howard School of Media Arts.

The program incorporates training in Specs Broadcast Media Arts program with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered on our main campus in Rochester Hills and at Specs Howard School of Media Arts in Southfield.

Requirements for the BS in Mass Communication/Broadcasting, Specs Howard School of Media Arts
General Education Core 46
Mass Communication Major 30
CHOOSE THREE HOURS FROM THE FOLLOWING:

  • JRN 1101 Print Journalism
  • JRN 1201 Digital Journalism
  • JRN 1301 Broadcast Journalism
 3
COM 2223 Public Speaking 3
COM 3013 Communication Theory 3
MED 2013 Introduction to Mass Communication 3
MED 2513 Media Writing 3
MED 3003 Media and Society 3
MED 3113 New Media Strategies 3
MED 3323 Research Methods in Media 3
MED 4113 Media Law 3
MED 4893 Internship 3
MED 4943 Media Ethics 3
Broadcasting Track (Specs Howard)
RTB 1116 and 1126 Bradcasting I & II 12
CHOOSE ONE PRODUCTION EMPHASIS:
RTB 1216 and 1226 Radio Production I & II OR 12
RTB 1316 and 1326 Video Production I & II 12
Total Broadcast Track Credit Hours 24
Minor (recommended) 18
Electives 10
TOTAL FOR MASS COMMUNICATION MAJOR 128

Accelerated • Evening (Specs)

Accelerated • Evening
In affiliation with Specs Howard School of Media Arts

The Bachelor of Science in Mass Communication degree program provides you with a unique educational opportunity through a partnership between Rochester College and Specs Howard School of Media Arts.

The program incorporates training in Specs Broadcast Media Arts program with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered at Specs Howard School of Media Arts in Southfield.

Requirements for the BS in Mass Communication/Broadcasting, Specs Howard School of Media Arts | ACCELERATED
General Education Core 25
Pre-requisites

  • MED 2013 Introduction to Mass Communication
  • PRN 2613 Introduction to Public Relations
6
Production Core & Conentration (radio or video) at Specs Howard 24
Mass Communication Major 45
COM 2223 Public Speaking 3
COM 3013 Communication Theory 3
COM 3513 Small Group Communication 3
COM 3533 Intercultural Communication 3
COM 4813 Senior Project (Capstone course) 3
JRN 2513 Media Writing 3
MED 3003 Media and Society 3
MED 3113 New Media Strategies 3
MED 3323 Research Methods in Media 3
PRN 3513 Public Relations Writing and Visual Design 3
MED 4113 Media Law 3
MED 4943 Media Ethics 3
MKT 2503 Principles of Marketing 3
MKT 3533 Consumer Behavior 3
REL 1013 Survey of Biblical Literature 3
Electives 20
TOTAL FOR MASS COMMUNICATION MAJOR 120

Accelerated • Evening (Mott)

Accelerated • Evening
In affiliation with Mott Community College

The Bachelor of Science in Mass Communication degree completion program provides you with a unique educational opportunity through a partnership between Rochester College and Mott Community College.

The program incorporates training in Mott’s Media Arts and Entertainment Technology (MAET), Graphic Design or Broadcasting Programs with in-depth explorations of theory and scholarship in media at Rochester College.

The curriculum is designed to help you expand your understanding of communication and develop essential skills needed to succeed and advance within the media industry.

This program is offered at Mott’s University Center in Flint.

Students must complete the AAS at Mott prior to being admitted into our program.

Requirements for the BS in Mass Communication, Mott Community College | ACCELERATED
General Education Core 25
A.A.S. in MAET, Graphic Design, or Communication Technology from Mott Community College
Electives (if necessary)
44
Pre-Requisites

  • MKT 2503 Principles of Marketing
  • COM 3533 Intercultural Communication
6
Mass Communication Major 45
BUS 3003 Business Communication 3
COM 3013 Communication Theory 3
MED 2013 Introduction to Mass Communication 3
MED 2513 Media Writing 3
PRN 2613 Introduction to Public Relations 3
MED 2613 Intro to Public Relations 3
MED 3003 Media and Society 3
MED 3113 New Media Strategies 3
MED 3323 Research Methods in Media 3
MED 3513 Public Relations Writing and Visual Design 3
MED 4113 Media Law 3
MED 4943 Media Ethics 3
MED 4953 Media Seminar and Portfolio (Capstone) 3
MKT 3533 Consumer Behavior 3
MKT 3543 Integrated Marketing Communication 3
REL 1013 Survey of Biblical Literature 3
TOTAL FOR MASS COMMUNICATION MAJOR 120