Public Relations – Mass Communication
BS in Mass Communication | Public Relations
The public relations track prepares graduates for work as communication specialists with businesses and organizations. Students are taught how to be effective communicators for organizations, sharing positive stories and working to foster mutually beneficial relationships among social entities. This program prepares students to manage skillfully the many different tasks that a public relations professional handles, ranging from communication strategy, media relations, writing and designing news releases, newsletters and other publications to planning special events. Students who major in public relations take selected courses related to media, writing, marketing and communication. They also gain practical public relations experience in Public Relations Campaigns and Strategies class, where they develop and implement a PR plan and portfolio for a real-world client. Students also gain supervised field experience in a public relations internship.
RC’s mass communication/public relations degree is offered in variours formats and different locations to best meet your needs. Click on a tab below to view delivery options and degree plans.
- Traditional (15-week semesters) • Daytime • Rochester
- Accelerated • Evening • Southfiled campus
Traditional (15-week semesters) • Daytime
Rochester, Main Campus
| General Education Core | 46 | |
|---|---|---|
| Mass Communication Major | 30 | |
CHOOSE THREE HOURS FROM THE FOLLOWING:
|
3 | |
| COM 2223 Public Speaking | 3 | |
| COM 3013 Communication Theory | 3 | |
| MED 2013 Introduction to Mass Communication | 3 | |
| MED 2513 Media Writing | 3 | |
| MED 3003 Media and Society | 3 | |
| MED 3113 New Media Strategies | 3 | |
| MED 3323 Research Methods in Media | 3 | |
| MED 4113 Media Law | 3 | |
| MED 4893 Internship | 3 | |
| MED 4943 Media Ethics | 3 | |
| Public Relations Track | ||
| PRN 2613 Introduction to Public Relations | 3 | |
| JRN 2723 Reporting & Interviewing | 3 | |
| JRN 2833 Digital Photography | 3 | |
| PRN 3513 Public Relations Writing and Visual Design | 3 | |
| PRN 4323 Public Relations Campaigns and Strategies | 3 | |
| MKT 2503 Principles of Marketing | 3 | |
CHOOSE 3 HOURS FROM:
|
3 | |
| COM 3533 Intercultural Communication | 3 | |
| Total Public Relations Track Credit Hours | 24 | |
| Minor (recommended) | 18 | |
| Electives | 10 | |
| TOTAL FOR MASS COMMUNICATION MAJOR | 128 | |
Accelerated • Evening
Southfield – Specs campus
| General Education Core | 25 | |
|---|---|---|
Pre-Requisites
|
9 | |
| Mass Communication Major | 45 | |
| COM 2223 Public Speaking | 3 | |
| COM 3013 Communication Theory | 3 | |
| COM 3513 Small Group Communication | 3 | |
| COM 3533 Intercultural Communication | 3 | |
| JRN 2513 Media Writing | 3 | |
| MED 3003 Media and Society | 3 | |
| MED 3113 New Media Strategies | 3 | |
| MED 3323 Research Methods in Media | 3 | |
| PRN 3513 Public Relations Writing and Visual Design | 3 | |
| MED 4113 Media Law | 3 | |
| PRN 4323 Public Relations Campaigns & Strategies (Capstone) | 3 | |
| MED 4943 Media Ethics | 3 | |
| MKT 3533 Consumer Behavior | 3 | |
| MKT 3543 Integrated Marketing Communications | 3 | |
| Electives | 41 | |
| TOTAL FOR MASS COMMUNICATION/PUBLIC RELATIONS MAJOR | 120 | |