UP Campaign

RC’s UP campaign won a Gold Medal for Total Advertising Campaign in the 28th Annual Educational Advertising Awards, the largest educational advertising awards in the United States.

The UP campaign was created and coordinated by Push22, the college’s advertising agency, with support from RC’s Office of Communication Services. The campaign featured radio ads, billboards, online ads, print publications, webisodes and a variety of advertising techniques.

“The Rochester College UP campaign is focused on delivering a positive message in a highly creative and engaging way, and addressing the needs and barriers many students have — not just their education and careers, but their lives in general,” said Michael Verville, partner, PUSH 22.

To view the UP campaign, click here.

This year, close to 3,000 entries were received for the Advertising Awards from more than 1,000 colleges, universities and secondary schools from all 50 states and several foreign countries.

The college took the Gold Medal for Group 1: School Under 2,000 students.

GOLD Rochester College MI
SILVER Bethel College IN
BRONZE Christian Brothers University TN
MERIT Creative Center NE
MERIT Drury University MO
MERIT Taylor University IN

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.

For more details about the advertising competition, click here.